Marketing is an important aspect in the film industry. A film needs to be marketed and advertised to gain potential views. The more effective the marketing strategy, the more likely the audience will increase.
For example, Fast and Furious 7 used cross promotion to promote the movie. Radio stations across America created contests for tickets to view the premiere of the movie. This strengthened the numbers of their viewers tremendously. This movie became the best movie of the franchise and it was widely recognized for its emotional core. Additionally, Beauty and the Beast used cross promotion by selling their merchandise in many stores and they promoted the special upcoming release on The Bachelor. This persuaded audiences to view the emotional connection in this cartoon transformed into live action. Many people reviewed it as “one of the best disney princess movies”. It has been proven that in less than a week after its release the live-action version received more money than the original.
Furthermore, Kendrick Lamar, producer and rapper, created a soundtrack for the marvel movie, Black Panther. They used this celebrity’s fan base to spread the word about this new blockbuster movie. Also, they used an NBA game to debut the trailer. Lamar’s song became second in the top ten hit chart and this gained a huge amount of attention for Black Panther. As well as that, Guardians of the Galaxy uses Synergy with the streaming app, Disney+. This is one of the biggest streaming apps in 2020. By doing this they gained a great audience for this movie and many stated that this movie was “better than Black Panther”. This advancement led to a sequel of Guardians of the Galaxy. This movie became known as insanely fun and emotionally touching.
In conclusion, film promotion and marketing is a strategic and significant way to get the word out about an upcoming film. Using trailers, big events, and contests are some ways to complete a successful promotion. This part of the distribution process can improve brand awareness and increase the number of money the movie earns. As Beth Comstock says, “You can’t sell anything, if you can’t tell anything”
