Audience and Institution Essay

      Assess the importance of marketing in the media area you have studied.

 Marketing is an important aspect in the film industry. A film needs to be marketed and advertised to gain potential views. The more effective the marketing strategy, the more likely the audience will increase. 

     For example, Fast and Furious 7 used cross promotion to promote the movie. Radio stations across America created contests for tickets to view the premiere of the movie. This strengthened the numbers of their viewers tremendously. This movie became the best movie of the franchise and it was widely recognized for its emotional core. Additionally, Beauty and the Beast used cross promotion by selling their merchandise in many stores and they promoted the special upcoming release on The Bachelor. This persuaded audiences to view the emotional connection in this cartoon transformed into live action. Many people reviewed it as “one of the best disney princess movies”. It has been proven that in less than a week after its release the live-action version received more money than the original.  

     Furthermore, Kendrick Lamar, producer and rapper, created a soundtrack for the marvel movie, Black Panther. They used this celebrity’s fan base to spread the word about this new blockbuster movie. Also, they used an NBA game to debut the trailer. Lamar’s song became second in the top ten hit chart and this gained a huge amount of attention for Black Panther. As well as that, Guardians of the Galaxy uses Synergy with the streaming app, Disney+. This is one of the biggest streaming apps in 2020. By doing this they gained a great audience for this movie and many stated that this movie was “better than Black Panther”. This advancement led to a sequel of Guardians of the Galaxy. This movie became known as insanely fun and emotionally touching. 

    In conclusion, film promotion and marketing is a strategic and significant way to get the word out about an upcoming film. Using trailers, big events, and contests are some ways to complete a successful promotion. This part of the distribution process can improve brand awareness and increase the number of money the movie earns. As Beth Comstock says, “You can’t sell anything, if you can’t tell anything”

Critical Creative Reflective Questions: Interview Edition!!

         Hey world, it's Aniyah! In this blog I am going to reflect on the process of the project and the making of the project. This time is going to different and interesting. This CCR is going to be in the version of an interview. I was inspired by Vouge's 73 question interviews. The way they do their interviews is they go to the celebrity's house and they walk around the house as the interviewer asks the questions. I did my best imitation of that in this interview.

The Final Task: Movie

     Hey world, it's Aniyah! I have come to inform you about my movie. Fortunately, we were able to complete filming our movie before quarantine and the corona pandemic. I came a long way since the first task, the commercial. I have made a lot progress on my production skills and I have developed in many ways. Hopefully, this project resembles the progress I have made. Let me provide you with a summary of this movie. This project is about a young, rebellious, and mean girl who treats everyone with disrespect, including her family. She's rude to caring mother, does not appreciate her maid, and she even treats strangers and her friends with disrespect. Eventually, she gets what she deserves from karma. 

What I Learned From Commercial

     Hey world, it's Aniyah! In my previous blog I mentioned there is a current outbreak of the COVID-19 virus and it is required we stay home until further notice. This has made it difficult to complete the project for many students, but we are resilient. Although this school year has been cut short, I have learned a lot along the way. In my blog I am going to explain how much I learned from the first task: the Commercial. The commercial project introduced me to basic things about filming. It gave me more insight into the different aspects of a digital camera and a tripod. It taught the digital camera can do more than just record. It can zoom in, zoom out, and give you clearer angles when filming. Before this project I was unsure what the purpose was of tripod.

     After the project I learned the tripod can be used for many things. It can use to make your shots and you can use for different camera shots or movements. You can use it for pan shots, tracking shots, wide shots and more. I learned how to dump your footage from the SD card into the computer to start editing. I learned the basic things you need to know about editing. I learned common shots, movements and editing techniques such as close up shots, pan/wide shots, and tracking shots. I learned in the filming business you should get used to working with others because you can't do everything by yourself. Overall, I learned the basics of a camera, a tripod, and filming in general. This project introduced me to what goes on behind the scenes.Thanks for reading and blog you later!

Editing: The First Phase In Re-editing

          Hey world, it's Aniyah! In my previous blogs I explained how there's a current outbreak of a newly discovered virus. I also explained the precautions they are taking because of this. Because we are currently limited to go places it has been difficult for my group and I to do the re-shoots. It was already a difficulty before these events happened because of how far away we live from each other. Now it's an even bigger issue. We have just decided to communicate through text and call to get some work done. During the break we have just focused on editing. Instead of Pinnacle Studios we continue to use iMovie through a MacBook. We are more familiar with iMovie which is why we continue to use it.

          First, we completed the first part of editing which dumping all the footage from the SD card into the computer. Then, we looked through all the shots we took and looked to see which shots would be best to use for the film. We cut all the shots we did not use and put the shots we did use in order. Than we started on the transitions and editing techniques. We put in all the fade outs, fade ins, and more into the film. Once we completed that we looked through the whole film again to make sure there was no choppiness in between scenes. We enjoyed trying different techniques because we believe it made it more interesting and kept the audience engaged. We also made sure each shot, movement, and techniques was in order so that it would match with the scenes. We could only get so much done in so little time. In future blogs I will continue to inform you on my journey. Thanks for reading and blog you later!

Limited Ability to Film

           Hey world, it's Aniyah! Within these past few months there has been an outbreak of a newly discovered virus known as the Corona virus aka COVID-19. Due to this unexpected outbreak precautions have been made. Schools have been closed in order to prevent the spread of the virus among students. Stores, malls, beaches and more have either shut down or closed early to limit how much people go out. Even movie productions have been halted. For example, Disney was previously working on the sequel to the movie Avatar. But it has been delayed because of the virus. The issues we are currently facing are very real and as time progresses these issues continue to grow. The governor highly recommends that people should stay home as much as possible.

        These precautions that have been made has hindered the plans that were laid out for schools. But, new plans have been made so that no drastic results comes to pass. These events have caused my group and I limited ability to film. The next phase after the peer review was to get a start in re-shooting and re-editing. We have not been able to film yet because of the current circumstances. But we have used this extra time to edit. Even though we did not get much critique in our review, we still made a few changes. Over spring break we have FaceTimed and brainstormed different ideas on how to improve our film. My group and I believe we have a good story but we also want to execute the film as great as possible. This would really put an emphasis on the message we are trying to across in the film. Thanks for reading and blog you later!

Hoping For The Best In Peer Review

     Hey world, it's Aniyah! In the previous blog I discussed the process of reviewing my peers film. As I reviewed someone else's film, my film was also being reviewed. In our review there weren't many complaints or bad comments about the film. We made sure that we included all the required shots, movements, and angles, so I wasn't expecting any bad comments on that part. My main concern was that person who watched our film would not catch on to what the film is about, but I was wrong. He caught on very quickly, matter of fact, he was spot on with the movie was about. I didn't completely think he wouldn't catch on, but I wasn't sure because technically my perspective would be biased. Although, I would liked if multiple people watched and reviewed the film, I still appreciated his point of view. He also caught onto the humor we added in the film.

     He wrote in his review that the humor part was is favorite thing about the film. He also commented that the film overall was interesting, which was what we were going for. He didn't give any suggestions on what we can do to make it better, but as a group we are probably going to fix a few things in editing. In the review, he stated there wasn't anything wrong with the sound or the lighting. We did our best to make sure the lighting was very accurate and that lighting went with the mood of the different scenes. Additionally, we made sure the sound was clear and that there wasn't any unnecessary background noises. We also made sure the transitions were not choppy and that they ran smoothly. We tried different transitions and editing techniques to make it pop more. In future blogs I will continue to inform of the paths of our journey through this blog. Thanks for reading and blog you later!